Amazon Prime Video has surpassed Netflix as the number 1 video streaming service in the U.S. This annual ranking was provided by the research firm Parks Associates.
Parks Associates did not disclose how they came up with the number of Prime Video Subscribers. As Amazon has never disclosed the number of prime video subscribers, the research firm still came up with numbers somehow.
We can trust the report published by Parks Associate as they have been a reputable tracker of the streaming industry for a decade. For many years in the 2010s, their rankings have been consistent, and the top 3 rankings were always held by:
- Netflix
- Amazon Prime Video
- Hulu
But now, the ratings are completely different as there are so many streaming services to choose from.
The list of top streaming service providers also contains the total subscribers through 2022. The information comes from OTT video Market Tracker, a Parks offer.
Amazon’s Attitude Towards Amazon Prime Video
They describe the firm as: “an exhaustive analysis of market trends and profiles of the nearly 100 over-the-top video service providers in the U.S. and Canada.”
Amazon claimed last year that they had 200 million Prime members, with prime video among the service’s benefits. A couple of weeks ago, Amazon also stated that “The Lord of the Rings: The Rings of Power” has been viewed by more than 100 million Prime subscribers globally.
CEO Andy Jassy during a New York Times DealBook Conference called Prime Video “a really important ingredient” in getting consumers to subscribe to Prime Membership. He also said, “It’s always been something that has driven Prime subscriptions.”
Jassy said, “but increasingly we see more and more people signing up to Prime because of video content.”
Netflix Growth in 2022
Netflix in the US hasn’t seen too many changes in the number of subscribers. In fact, it has lost a small number of followers. Netflix reported 73.4 million subscribers in the U.S. and Canada as of September 30. The number was up 100,000 from the last quarter, but below the levels in 2021. The slow subscriber momentum is when the company entered the advertising business. Earlier this year, Netflix announced a cheaper, ad-supported plan in the U.S., and a dozen other countries.
The new plan costs $7 per month.
Global Subscribers of Video Streaming Platforms
When it comes to Global subscriber count, Netflix takes the cake with over 223 million subscribers. Disney has been trying to take the first spot globally as Disney+ now has 164.2 million and the company overall has 235.7 million subscribers if you combine Disney+, Hulu, and ESPN+.
The rest of the 2022 chart looks fairly similar to the 2021 edition. What came as a surprise is that NBCUniversal’s Peacock came into the top 10 ranking for the very first time. It took Showtime’s spot as the service went out of the top 10 rankings completely.
Peacock has had a slow start, but it has seen steady growth. The success behind Peacock can be dedicated to offerings like:
- World Cup
- Premier League soccer
- Major League Baseball
- WWE
- Range of First-Run Movies.
Top 10 Streaming Service Rankings of 2022
- Prime Video
- Netflix
- Hulu
- Disney+
- HBO Max
- ESPN+
- Paramount+
- Apple TV+
- Peacock
- Starz
